On 12 April 2021, Elon Musk, the CEO of Tesla and SpaceX, who currently has a net worth of approximately $175 billion, changed his Twitter bio to say “Technoking of Tesla, Imperator of Mars.” This change immediately sparked headlines in Newsweek, NDTV, and dozens of other news outlets. Ordinarily, one person—even an ultra-wealthy CEO—changing their Twitter bio probably wouldn’t make the news. Elon Musk, however, has a massive cult following of adoring fans who, for the most part, wholeheartedly believe that he is a brilliant, forward-thinking, polymathic genius who is single-handedly ushering in a new era of technology and freedom. Thus, everything he does automatically attracts attention.
I’m sure that some of Musk’s fans are reading this. I hope they will forgive me for the fact that I am not one of them. Indeed, I think that Musk has risen to where he is to a large extent through exploitation, that he isn’t nearly as personally brilliant as most of his fans think he is, that he has an obnoxious personal ego the size of the planet Jupiter, and that he is generally a rather odious person. I do, however, want to talk about Musk’s updated Twitter bio because I think it reveals a lot of startling things about how Musk thinks of himself and his position in the world.
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